The man I'm writing about is Michael Cooke. We spent over a year on a fecking silly experiment that we designed really well (inspired by some US wanker pseudo-scientists) to show perceptual multimodal effects. Most of us (faculty) had a look at the resulting data and said "Hey this looks promising". None of us took the time to really work through the data and do the statistics propely.
Thanks! You've probably saved the project. We have statistical significance left, right and centre and we can probably write at least two good papers based on this.
Michael, you earned your place. Keep going. Please keep us on the straight and narrow. Please tell me to bugger off if I'm too bad.